Smarter Retargeting

Smarter Retargeting
  • Competitor Conquesting
  • Research Retargeting
  • Geo Conquesting
  • GeoFencing
  • Facebook Retargeting
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Search Retargeting GeoConquest

Data plays a very important role in advertising. You want the right information to target 
the right audience. Giants like Google, Amazon, etc, use a truly enormous amount of data 
to target their advertising. They take in your search history, your online visits, your recent 
purchases, the sites you visit regularly, etc, to create a precise roadmap for their targeting. 

However, one of the most important factors here is location. Today, thanks to the 
presence of smartphones, you can know where your prospective customer travels with 
pin point accuracy. Apps like weather and maps transmit location data whenever 
they’re in use. At Confluence Local Marketing, we utilize this resource to advertise to 
the right prospective customer. 

Different Tactics for Different Goals

We approach location based advertising in a multivariate manner. We know that similar 
streams of data can be used to hone our targeting tactics and achieve different goals. 

The tactics include site retargeting, search retargeting, keywords, etc.

Search Retargeting

Pay per click ads can quickly become expensive. However, people won’t mind them if 
they led to conversations. Unfortunately, not everyone who clicks on your ads wants to 
buy. That’s why targeting is important, you want to reach those prospects that’ll convert 
and provide revenue. 

We’ve created hyper-local campaigns that use the location data to reach the right 
audience.

Our campaigns are based on:

  • Search Keywords
  • Contextual Keywords
  • Longitude and Latitude
  • Dayparting
  • Frequency Capping
  • Whitelist and Blacklist 
  • Viewability and Ad Position
  • Recency Range 
  • Elemental Data Overlays

In-Depth Analysis of Data

Getting the data is only a part of the equation. We understand the data and interpret it 
correctly. This allows us to design efficient retargeting campaigns that work and we: 

  •  Understand which data elements led to a successful conversion and aim to replicate the effects.
  • Use GeoTag-we know how many prospects visited your business after looking at 
  • Use the location data to determine if prospects were visiting your competitor’s location. We place your ads in front of them.
  • Ensure that the ads are displayed only to potential customers in your service
  • Display ads on the basis on purchase intent and individual search behavior. 

Custom Audiences

We target your potential customers by creating custom audiences.
Here’s how we do it:

  • Mobile Tagging
  • Device such as desktops, laptops, and smartphones
  • Operating systems
  • Browsers like Chrome, Safari, FireFox
  • Geography 
  • GEO Fencing
  • Browsing Behavior

GeoFence Retargeting 

With GeoFence, we look to direct ads at people present in or traveling through a particular area.
Here are the parameters we use:

  • We retarget customers who have visited or communicated through your business located in the past 30 days. 
  • We also target competitor’s locations and send the ads to prospects who have visited them.

The advantage of this is that we reach the potential customers who are within the proximity of your business. This can lead to almost instantaneous conversion. The data is also very precise, which allows us pinpoint accuracy in our targeting campaigns. 

Would that be of interest to you?
What to Expect! 
  • Increased web traffic
  • More leads and sales
  • Increased brand searches
  • Higher quality web traffic
  • Lower bounce rates
  • Higher time on site
  • More pages visited 

With GeoTag we can even tell you if they visit your location after seeing our Ad!

If they’ve searched for your products and services, or visited a competitor or reading reviews online or they’re reading content relevant to what you offer, we’ll help get your message in front of them today. 

Plus, all campaigns are geo-targeted, ensuring that we only share your ad with potential customers in your service area

Deliver ads based on individual's search behavior and intent. Go beyond the demographics. Even target competitors by keywords.



Confluence Smart Retargeting Creates a custom audiences based:

Mobile Tagging Retargeting
The most advanced location based mobile advertising technology powered by latitude and longitude data to target specific geographic areas.

Device
Target users by device such as desktop, tablet and mobile

Operating System
Target by operating system such as iOS, Android or Windows

Browser Type
Select browsers by type such as Chrome, Safari or Firefox, down to the browser version

Geography
Target by geography as tight as a five mile radius, by DMA, state or country

GEO Fencing
Target by Rectangular GPS Coordinates Graphs

Recency
Target by variable recency from instant to 30 days

Key Word Lists
Build targeted keyword lists just like performance search marketing

Contextual Content
Target users based on the category of contextual content on the page they are viewing, or specific keywords in context

Browsing Behavior
Target users based on past browsing behaviors such as domains visited

We optimize your audience in creating hyper targeted hyper local campaigns. In short we only deliver ads to those truly interested in your product or services - No ad waste. Campaigns can evolve based on:

  • Search Keywords
  • Longitude and Latitude
  • Contextual Keywords
  • CRM Data
  • IP Data
  • Dayparting
  • Frequency Capping
  • Pacing
  • Whitelist/Blacklist
  • Recency Range
  • Viewability/Ad Position
  • Elemental Data Overlays

LOOK -A -LIKE AND SEARCH-A-LIKE PROFILING
We are able to understand both the exact data elements that led to a successful conversion and replicate those elements to develop highly accurate look-a-like models.

Facebook Exchange - Local Market Publications like Yelp and millions of others.
GEO-Fence RETARGETING - Tagging Mobile devices that walk through a perimeter
  • Retarget customers who visit or commute through any businesses’ location for 30 days after their visit.
  • Target competitor’s locations
  • More powerful and accurate than GEO-IP targeting
  • The most reliable way to target mobile users in a
  • businesses’ proximity
  • Mobile Ads deliver only to customers within physical proximity to your business

PRECISION
Our data is precise up to 100 meters for behavioral targeting and pinpoint precision for instant targeting.

ACCURACY
Using latitude and longitude data is a dramatically more accurate method of targeting than traditional GEO-IP targeting which in turn results in more efficient and higher performing campaigns. 

We support bulk uploads of shape data files including GeoJSON which include, political and school districts, street and highway boundaries, municipalities etc. 
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