SEO

Are you looking to enhance your local search engine presence and achieve top rankings in Google? Confluence Local Marketing is a local SEO company Naperville with proven results аnd expertise in  optimizing your site for thе most saturated search experience possible.

Local SEO is a science with proven steps that must be taken to dominate search results. At Confluence Local Marketing, Our scientist work the local SEO ranking strategies methodically into every project. If fact, we include them in every Local SEO Project Workbook. Our success is the result of organized project management, complete transparency and implementation of the SEO industry's leading strategies.
Consider local SEO if:
  • Google Maps listings dominate the first page when you search for your most important keywords. 
  • Your business strictly sells locally
  • Your competitors dominate the local Google listings for your targeted keywords
Confluence Local Marketing offers a local search optimization solution in Naperville for companies looking to enhance their local search engine presence. It's not enough to bе the numbеr 1 position in the search results anymore. Times are changing, and as they do, search engine results closely follow. As time goes on, Gооglе continues tо update search results based on user Feedback аnd user behavior tо give users exactly what they want, when they want — as conveniently and quickly as  possible.

As a leading local SEO company in Naperville, Confluence Local Marketing has a proven strategy to optimize both your website аnd Google Places account for Google Local listings. Best of all, our competitive strategies for local SEO pricing help promote your business while keeping your business in the black. 
Trust your local SEO project in the hands of the experts at Confluence Local Marketing. We will generate more online traffic tо your website, and more leads for your business.
Why Choose Us?
You wants the best SEO company in Naperville to suit your needs, but how do you choose one? Experience, expertise and track record are important but in the end, it will come down to which Search Engine Optimization firm you Trust; here at Confluence Local Marketing, we believe that Transparency through Honesty builds Trust, a philosophy we live bу every day.
  • We provide better SEO Services than other SEO companies in Naperville. 
  • We will increase the ranking of your website with cutting edge Search Engine Optimisation techniques. 
  • Our SEO experts have experience to know what will best market demand. They also provide an analysis report, along with advanced compatible sites and advertisements campaigns. 
  • We offer affordable SEO and price packages for any type of businesses in Naperville.
  • We offer assured services on the grounds that clients will be delighted with site rankings. 
  • We convert the weakest feature of sites into strengths to ensure visibility on the web.
Local SEO in 2017:
5 simple ways to dominate local search

New to local search? Wondering where to start?

If you’ve followed SEO strategies for any length of time, you know one thing: SEO changes all the time. When it comes to local SEO, it’s more important than ever that you optimize your on-site and off-site SEO strategies for clients and customers who may be searching for your local business. Local competition is heating up, and if you’re not on top of your rankings, you can bet your competitors will be.

Here are five solid local SEO tactics you can use this year to help your business rank higher for local search terms.
1. Title and meta description tags still matter
Title and meta description tags are HTML elements that you can customize to reflect the content of your web page. The text of your title and description tags is displayed in search results. Think of this text as a “mini-ad” that you need to carefully craft.
Last year, Google increased the width of the main search results area to 600px. In light of this, the generally acceptable length for title tags is approximately 50 to 60 characters, and description tags can be approximately 160 to 200 characters. Take advantage of this space and use it wisely — and make sure you double-check that your titles and descriptions aren’t getting cut off in search results.

If you’re not sure how your title and meta description tags will look or how many characters you can get away with, try using an emulator like the one from SEOmofo or Yoast’s SEO Plugin for WordPress.
2. Online directories and citations
According to Google, roughly four out of five consumers use search engines to conduct local searches. Yet many small businesses have not claimed even a single a local business listing online, which is a huge missed opportunity.

It’s important that you get your business listed correctly and consistently on top online business directories, like Yelp, Merchant Circle, Citysearch and others. You will also want to seek out respectable local directories to get your business listed on. Check with your local newspaper’s website and your Chamber of Commerce to see if they have a local business directory you can get listed on. You can also do a search for keywords like “[your city] directory” to find other local citation sites or directories.

It’s also important to get your business’s name, address and phone number (NAP) on the major citation data aggregators like Infogroup, Neustar (aka Localeze), Acxiom and Factual. Always make sure that your company’s NAP is consistent on as many of these directories and citation sites as possible. Discrepancies like misspellings, abbreviations, lack of suite number and wrong phone number can create havoc when Google can’t determine which information about your business is correct. If Google’s not sure, they may display incorrect information — or not show your business at all in search results.
3. Google My Business: Claim and optimize
Google My Business (GMB) is considered a directory, but it’s a biggie, so it deserves its own section. It’s very important for local businesses to claim their Google My Business (and Bing Places for Business) page. It’s free and can get you incredible exposure if you’re optimized enough to show up in Google’s local three-pack:
To claim your Google My Business page, visit google.com/business. There’s a verification process you’ll need to go through where Google will send a postcard with a PIN to your business’s physical location. (No P.O. boxes allowed.) Then you’ll simply log in and enter the PIN to verify your business.
4. Online reviews matter
Businesses are finally starting to realize the importance of online reviews from their customers. According to a recent survey, 84 percent of people trust online reviews as much as a personal recommendation, and seven out of 10 customers will leave a review for a business if asked by the business.

There are several reputation marketing software and tool options you can use to track, manage and proactively try to get reviews. Here are some to check out:

  • Reputation Loop
  • Get Five Stars
  • Trust Pilot
  • Vendasta
Additionally, many social media platforms, like Hootsuite and Tiny Torch, allow you to monitor and get alerts any time your brand is mentioned. Whenever a review is left about your business, positive or negative, be sure to respond to it. That shows other people reading the reviews that you, the business owner, care what your customers think.

Two places where you should focus on getting reviews are your business’s Facebook page and Google My Business page. These are big ones. Many people turn to social media to see what their friends and family think about a business, so having good reviews on your business’s Facebook page can help to draw in prospective customers. Getting positive reviews on your Google My Business page is crucial because these reviews show up on Google when someone searches for your business.

Google also notes that “[h]igh-quality, positive reviews from your customers will improve your business’s visibility,” which implies that reviews might factor into rankings on the local pack.
5. Use local structured data markup
Structured data markup — often referred to as “schema markup” or “schema.org markup” — can be added to your website’s code to provide search engines with more information about your business, like the products you sell, reviews you’ve collected, services you offer and so on.

Only 31.3 percent of websites are using this markup — and most are only using the basics. You can make your local business stand out (and possibly rank higher than your competitors) if you add structured data markup to your site where appropriate.

Google wants you to use structured data markup because it helps their spiders better determine what your site content is about. Google even offers a Structured Data Testing Tool so you can check to see if your markup is properly implemented.
If the thought of coding freaks you out, you can also use Google’s Data Highlighter to mark up content with your mouse. (Note that your website will need to be set up with Google Search Console in order for this to work.)

This is just of the tip of the iceberg when it comes to local SEO. Implementing the five local search tactics above will give you a head start on your competition. Get started today!
SEMANTIC SEARCH ENABLED
In 2011 Google, Yahoo and Bing co-created Schema.org to better match user search intent with content on websites. Business can apply this markup to increase organic results click-through rates by 30% and improve search ranking. It is what allows your website to speak search engine.
LOCALLY RELEVANT
40% of all searches are local while 80% of mobile searches are for local products. 88% of consumers who search for a type of local business on a mobile device call or go to that business within 24 hours. Get relevant in the locations that matter to your users with a strategic yet tactically managed process. Only 25% of website now has Semantic SEO according to Google.
SERVICE
Our Services are performed by Technical SEO experts. We are professional, have deep knowledge of semantic search marketing and local search optimization. The service delivery team, led by Michael Langenberg, leads you through the process and prepares you for the next generation of SEO.
Enhancing the Listings
We’ll also enhance the listings to include descriptive keywords, links, and other such information that would lead customers directly to your website. We’ll include:

  • Languages Spoken
  • Hours of Operation
  • Payment Methods
  • Services and Products Offered
  • Accreditations and Qualifications
  • Website, email, and social media links, etc

So not only will we organize your NAP data, ensure that your business is claimed in several citation and review websites, we’ll also incorporate local SEO techniques to get you the best exposure possible and increase your SERP rankings. 

We manually audit, claim, confirm, verify, hundreds of directories, local listings, and niche citations.
Some of the other SEO services we offer include:

VIDEO SEO* 

Expert SEO Consultation Keyword Selection: Analysis and implementation of the most relevant and effective keywords for your products or services.

On-site Optimization: Making Your Site More Search Engine Friendly

Title, Meta, and H1: Tags Analysis and Creation
Site Map and Robots.txt file: Analysis and Creation

Website Copy Analysis: Edits to Support Keywords

Implement Website Changes and Content
Optimization: Link Building Tasks

Key Business Directories: Submissions to the top business directories with your keyword supported and categories defined

Local Keyword Link Building: Build links directly related to relevant vertical keywords. This provides credibility and trust for your business in your local market.

Local Competitive Link Building: Targeted link building from competitor's backlinks for keywords for which you are trying to rank

Local Search and Maps Optimization Business Profile Creation: Creation, categorization, submission, and verification of your business profile listings on top business profile sites

Business Profile Citations: Submissions and optimization for business profile listings. These support and build your major business profiles' credibility, while providing more ways to be found online.

If you are in need of local SEO for your business or simply want a free website evaluation, give us a call at 630.447.8434 or contact us online.
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